Empowering brands to create authentic connections with their audience through storytelling
We're
Storytellers
ORIGINS
Every great journey has a beginning, and ours started with a vision — a vision to redefine the way brands connect with their audience. Founded in the heart of Transylvania, in Cluj-Napoca, Romania, Fictional is dedicated to helping brands tell their stories in the most compelling way possible. Combining expertise in narrative and design, we focus on building meaningful connections between businesses and their audiences. Our journey is driven by a commitment to creativity, authenticity, and impact, ensuring that every brand we work with resonates deeply and leaves a lasting impression.
MISSION
VALUES
Our Guiding Philosophy
AUTHENTICITY
We value genuine connections and ensure that every story we craft reflects the true essence of each brand.
CURIOSITY
We embrace curiosity as a driving force, exploring new ideas and seeking innovative solutions to push the boundaries of creativity.
IMPACT
We prioritize meaningful outcomes, ensuring that every story we create resonates deeply and leaves a lasting impression.
COLLABORATION
We thrive on teamwork and partnership, recognizing that the best results come from working closely with our clients.
HOLISTIC APPROACH
We approach every project with a holistic mindset, considering all aspects to create comprehensive and balanced solutions.
PROCESS
Crafting compelling stories is a journey — a carefully orchestrated process that combines creativity, strategy, and collaboration.
Discovery
Every great story starts with understanding. We begin by immersing ourselves in your brand, exploring its history, values, and aspirations. Through in-depth research and insightful conversations, we uncover the essence of your story and define the goals for our collaboration.
Strategy
With a clear understanding of your brand's narrative, we develop a strategic roadmap to guide our creative journey. This involves defining your target audience, crafting key messaging, and outlining the channels and tactics that will bring your story to life.
Action
Once the strategy is in place, our team of designers and developers spring into action. We breathe life into your story through stunning visuals, intuitive interfaces, and seamless user experiences. From brand identity and website design to marketing campaigns, every element is meticulously crafted to reflect your brand's unique personality.
Refinement
We believe that storytelling is an iterative process — one that evolves and refines over time. Throughout the project lifecycle, we welcome feedback and collaboration, fine-tuning our approach to ensure that every aspect of your story resonates with your audience and achieves your objectives.
Optimization
Our journey doesn't end with the launch — it's just the beginning. We continuously monitor and measure the performance, gathering insights and data to inform future iterations and optimizations. By staying agile and responsive, we ensure that your brand remains relevant and impactful in an ever-changing landscape.
PROCESS
Crafting compelling stories is a journey — a carefully orchestrated process that combines creativity, strategy, and collaboration.